A Troon man has turned trash into cash and won £250 thanks to an innovative partnership.

Alan Sneddon is a recent winner of the partnership between environmental charity Keep Scotland Beautiful and behaviour change app LitterLotto.

The partnership, launched in November 2022, encourages more people to bin their litter and offers weekly prizes ranging from £50 to £500.

Alan said the initiative has motivated him to pick up more litter than before, but admits that he unfortunately has not yet noticed a positive difference in the amount of litter in his area.

He said: “It’s generally tidy unless bins overflow due to high volumes of visitors and then (the) winds blow rubbish from open and full bins. Initiatives to encourage tidiness are welcome.”

Catherine Gee, deputy chief executive at Keep Scotland Beautiful, said: “I’m delighted to see that Alan has been rewarded for doing the right thing through our partnership with LitterLotto.

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“This collaboration is all about encouraging people to help tackle the country’s litter emergency and it’s brilliant to see people across the country getting involved.

“I’m looking forward to seeing many more Scottish winners benefitting from helping to keep Scotland beautiful.”

Carly Di Crescienzo, local authority campaigns manager at LitterLotto, said: “It's great to see our Scottish users benefiting from this regional jackpot. 

“We hope that our partnership with Keep Scotland Beautiful will encourage others to get involved.

“Our users help keep their communities clean and green and with LitterLotto you can win cash while doing good.”

The LitterLotto app is available to download for free on the App Store and Android Store.

This innovative venture is one of the many ways Keep Scotland Beautiful is tackling the litter emergency. A recent national poll conducted by the environmental charity found that two thirds of people believe that litter is an issue in their local area, and 87 per cent that it is an issue across Scotland

Visit the LitterLotto website for more information.