An Ayr funeral directors will see their advertising aired on Sky TV and Virgin Media.
Two lifelong best pals are the focus of the new TV advert, which brings M.L. Williams Funeral Directors of Ayr to the small screen for Sky TV and Virgin Media audiences this month.
The duo, 'Maureen and Brenda', are part of a new advertising campaign for Funeral Plans.
The pals – played by actresses – are seen attending various funerals of their friends and making wry comments from the back of a church about the choices and details of their friends’ funerals, and how they might have benefited from having a funeral plan.
The campaign is for Choice Funeral Plans provided by Alternative Planning Company (APCL).
M.L. Williams Funeral Directors is a trading name of Funeral Partners Ltd, which is an appointed representative.
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Funeral Manager Pauline Ower from M L Williams Funeral Directors explained: “The aim of the advert is to raise awareness of our Choice Funeral Plans in the local communities we serve, and that their funeral will be conducted by people they know and trust.
“The team and I are very excited to have our funeral home name appearing on TV and be part of this campaign.
"The adverts have turned out better than we hoped; the quality and gentle humour combined with clear product messages work brilliantly across the three versions that have been made.”
To watch the adverts, go online to www.mlwilliams.co.uk - and to learn more about Choice Funeral Plans call 01292 262 277 or pop into the branch in Falkland Park Road, Ayr.
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