Stagecoach, the UK’s largest bus and coach operator, has launched a coronation-themed competition that gives its Ayrshire customers a chance to win free travel for a year.  

From May 1 to May 9, 2023, customers are encouraged to take a photograph of a specially designed poster and share it on their social media accounts.

The poster, which features a large crown and the hashtag #KingOfTheBus, will be situated on buses across the UK, giving as many people as possible the opportunity to take part in the competition.  

Three entries will be chosen at random to win a ticket which entitles them to free travel in their local area for a full year.  

To further mark this occasion, Stagecoach has seven buses featuring a bespoke coronation design which will be in service across the UK.

In line with the operator’s commitment to sustainability and serving its local community, customers travelling on the day of the coronation will receive a memento that ties in with His Majesty, King Charles’ love of gardening.

While stocks last, Stagecoach employees will hand out biodegradable cards embedded with wildflower seeds, with the flowers to be enjoyed for weeks following the coronation.  

Stagecoach depots across the country will be joining in the celebrations, hosting afternoon teas, lunches and parties for colleagues to commemorate the historic occasion.  

Carla Stockton-Jones, UK managing director for Stagecoach, said: “This is an exciting time for us as a proud British company to come together and celebrate with our colleagues and the communities we serve. 

“On behalf of all at Stagecoach, I want to extend my heartfelt congratulations and best wishes to Their Majesties The King and The Queen Consort on the occasion of their coronation.”