Emergency services are currently stationed at an incident at Barassie Beach.
A picture circulating online from the scene shows emergency vehicles parked up at the shore close to North Shore Road in Troon, with firefighters and other emergency responders on a grassy embankment next to the beach.
The reason for the emergency services' callout to the scene is not yet known.
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Police Scotland and the Scottish Fire and Rescue Service have been contacted for comment.
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