ASDA has introduced sweet treats to the refill zone at its Toryglen store.
The family favourites, which include Giant Cadbury’s Chocolate Buttons, Haribo Jelly Beans and Maynards Wine Gums, are part of the new revamped zone which also includes a new price promise.
The supermarket’s ‘refill price promise’ guarantees that each refill product will be cheaper than packaged alternatives, including the new additions.
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The supermarket launched its refill offering two years ago and has been testing and learning, working with customers at the store to find out what products they want to buy in this format.
Susan Thomas, Asda senior director of sustainable commercial activity, said: "We know the cost of living crisis is having a big effect on our customers, so it is important we recognise this in the refill space through our ‘refill price promise’ and ensure customers are getting an even better deal.
"As well as being cheaper, refill allows customers to buy the exact amount they need, helping them stick to budgets, while at the same time reducing food waste at home."
Asda has also partnered with WRAP and Unilever, with funding from Innovate UK, to understand what is stopping more customers from buying refill products and to look at ways it can increase participation.
Catherine David, director of collaboration and change at WRAP, said: "Reuse and refill will have big role to play in changing our ingrained shopping habits and weaning ourselves off single use plastic - essential in the transition to a circular economy for plastics.
"The research we conducted in partnership with Asda and Unilever has provided rich learnings that are enabling us to better understand what’s needed to get customers trying reuse and refill and keep them coming back.
"We know we need to make this an easy and cost-effective process and Asda are showing how this is possible.
"They should be commended for their leadership on reuse and refill, and we look forward to seeing more action from supermarkets and brands on this critical system change."
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