Girvan-based multi award-winning family farming and butcher business, We hae meat has secured a contract with Asda, to bring four new products to market, including three butcher shop style chicken stir fries and an Aberdeen Angus Steak Slice.
We hae meat started trading from its butcher shop in Girvan before winning its first retail deal with Asda in 2008.
Since then, the company has grown its relationship with the retailer and now supplies 12 products into Asda stores across Scotland.
Commenting on the four new products for Asda, Craig Chalmers, National Account Manager at We hae meat, said: “Our brand-new butcher's style chicken stir fry products have been developed with customer convenience in mind.
"Produced using UK-assured Red Tractor chicken, the stir fries are super easy to prepare, allowing customers to recreate their favourite takeaway all from the comfort of their own home.
"The stir fries are the latest addition to our Ready to Cook range, and we are confident they will offer customers great quality and value.
“The Aberdeen Angus Steak Slice has been developed to offer a new pack format of a traditional We hae meat favourite – perfect for smaller households. Produced using PGI Scotch approved beef, it is the most premium quality square sausage on the market.
"With an increase in smaller households, and a real focus on food waste reduction, this is a really relevant addition to our range.
“As farmers and butchers, we offer full farm to fork traceability and are proud to provide customers with only the best ingredients in our products - our stir fries and Aberdeen Angus Steak Slice are no exception.
“As our first ever retail customer, we are delighted Asda shoppers will be the first to get a taste of our new products.”
Ashley Connolly, Asda’s Regional Buying Manager Scotland, added: “Our relationship with We hae meat has gone from strength to strength over the years, and it’s been wonderful to see the company grow with us.
"We’re very proud to introduce four new lines to shelves across Scotland from a local supplier. We know our shoppers are going to love the new additions.”
We Hae Meat Oriental Salt and Pepper Chicken Stir Fry 400g, Garlic and Chilli Stir Fry 400g, Chip Shop Style Chicken Curry Stir Fry 400g and Aberdeen Angus Steak Slice 130g are available online and in stores now.
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