Ayrshire Roads Alliance and local councils have joined forces to encourage drivers and motorcyclists to look out for each other with the launch of a new campaign.

The new campaign features adverts on fuel nozzles at Tesco Filling Stations.

Posters will also be sent to fuel stations and motorcycle shops throughout Ayrshire.

In 2020, 417 motorcycle casualties were reported in Scotland, with 242 people (58 per cent) suffering serious injuries and 16 sadly losing their lives.

Failure to look properly was a significant factor in the majority of these crashes.

Leader of South Ayrshire Council Peter Henderson said: “With the Summer holidays upon us and locals and visitors enjoying everything that Ayrshire has to offer, this is the ideal time to remind road users to look out for each other.

“Having more awareness of the traffic around you and being more considerate won’t add lots of time to your journey, but it could save lives.”

Councillor Jim McMahon, Depute Leader of East Ayrshire Council, said: “Now that COVID-19 restrictions are lifting and traffic is on the increase, especially due to many of us holidaying in Scotland this year, it’s even more important that drivers and motorcyclists look out for each other.

“I welcome this campaign which will hopefully make both motor vehicle and motor cycle drivers give more consideration to each other and greatly reduce the number of people being injured or even killed on our roads.”