The H&M store in Ayr is at risk of closure, it has been confirmed.

Earlier this month, fashion retailer H&M announced its plans to close 250 stores globally next year, citing COVID-19 as moving more shoppers online.

The fashion giant is yet to make a final decision on UK store closures, but it has been confirmed that the Ayr store, located in Ayr Central Shopping Centre on Kyle Street, is currently at risk.

READ MORE: H&M to close 250 stores globally as shoppers move online

A H&M spokesperson said: “I can confirm that our colleagues are currently in consultations about the potential closure of the store in Ayr, Scotland.

“We are working to support our colleagues at this time.”

Helena Helmersson, CEO, said: "More and more customers started shopping online during the pandemic, and they are making it clear that they value a convenient and inspiring experience in which stores and online interact and strengthen each other.

"The substantial investments made in recent years have been very important for our recovery and we are now accelerating our transformation work further to meet customers’ expectations."