A ROAD safety campaign has been launched for a two-week cross boundary initiative in South Ayrshire.

On Monday, November 6, police came together for the project to help improve road safety on the A77.

Local police officers from both South Ayrshire and Galloway will work alongside specialist Road Policing officers to carry out high visibility mobile patrols on the A77 between Ayr and Stranraer.

The initiative comes in response to concerns raised by members of the public, community councils and local councillors that further highlighted the tragic fatalities that have occurred on the roads in recent weeks.

There will also be ‘Days of Action’ which will include multiagency road checks at strategic locations in Galloway and Carrick.

Chief Inspector Gary I’Anson, Area Commander for South Ayrshire said: “We will be implementing a coordinated road safety initiative with local officers working closely with road policing colleagues and partner agencies.

“We are responding to the concerns of our residents as well as the serious and fatal road incidents that have occurred on our roads. It is also an opportunity for us to enhance our working relationships with colleagues in Galloway.”

Chief Inspector Mark Hollis, Galloway Area Commander, added: “This initiative is just the first step in an enhanced relationship with our colleagues in South Ayrshire and Ayrshire Road Policing to ensure a sustainable approach to improving road safety and reducing fatalities on our roads.

“Road safety is a priority across Scotland and it is essential, that, with our rural roads and heavy goods traffic, we take every action we can to improve it.”

The initiative will run for two weeks and then provide a platform for continued police and partner activity as part of the National Road Safety Festive campaign.

For more advice and guidance on road safety, please visit: http://www.scotland.police.uk/keep-safe/road-safety/