Ayr United kit is the most costliest in the country

The Honest Men caused a stir with their promotion of the new home shirt back in June when a partially naked model paraded the club’s kit for the new season, sparking fury among gender equality charities.

Now some fans have hit out after new revelations - in the annual study by BBC Sport - revealed that Ayr United’s home shirt is the most expensive in the country.

Ayr United fans are expected to spend £55 on a home shirt meanwhile, kids shirts are priced at £45. 

This puts them higher than Old Firm giants Celtic and Rangers.

Liverpool’s home shirt is also £5 cheaper than those available to the Honest Men.

However, it isn’t all  expensive at Somerset Park as a match day ticket is £17 to see The Honest Men square up in the Scottish Championship and their season tickets priced at £220 being the second cheapest for the league, only Dumbarton being the cheapest. 

Ayr’s season ticket is 13 % below the league average price. 

One supporter told the Ayr Advertiser Series the home shirt price was ‘commercial madness’.

They said: “It is ludicrous, there are a lot of fans out there who want the shirt but cannot afford it.

“It is called commercial madness. 

“Part of the problem here is the club probably want to get as many Ayr United tops in the town as possible but how can you do that when you can’t afford it?”

Graeme Miller, Commercial Manager at Ayr United said the reason the shirt was so expensive was due to complaints last year.

He said: “The reason the shirt is so expensive is because we had a lot of complaints about the quality of the home shirt last year.

“So this year, we went for a shirt with a higher quality so that is the reason it is more expensive.

“The higher quality is the reason it is a higher price, we don’t sell strips the way Arsenal, Manchester United and Liverpool do. 

“We only go by how much we are getting charged for how many quantities we order.”