AN AUTISM quiet hour has been introduced for shoppers at discount retailer Home Bargains.

The Ayrshire store will play host to the quiet shopping hour every Saturday between 9am and 10am to create a calmer environment for shoppers that suffer from Autism.

Music across the store will be turned off along with the shops tannoy that will only be used for essential announcements.

The initiative was created in conjunction with The National Autistic Society, the UK’s leading charity for autistic people, which has advised on creating the ideal environment for shoppers with autism. Those who suffer from autism can find loud noises and sudden movements distressing.

Joe Morris, operations director at Home Bargains, said: “We have introduced the Quiet Hour to add a peaceful element to retail therapy. Home Bargains stores can be busy places, which can be potentially overwhelming for people with autism.”