A NEW film has been created by VisitScotland to inspire young people to visit Ayrshire & Arran.
Take a Different Path, which is supported by an eBook, has been delivered by the national tourism organisation in partnership with North, South and East Ayrshire Councils, to showcase the diversity of the region and encourage visitors to explore the area for longer.
It is hoped the video will particularly appeal to a younger audience.
The film, developed with the support of Whitespace, follows a young visitor as they explore a number of locations across the region, including Culzean Castle & Country Park and the Scottish Dark Sky Observatory.
Also featured are Ailsa Craig, Ayr Beach, Rozelle House Estate and Royal Troon.
This is the first time all three Ayrshire & Arran councils have worked with VisitScotland to produce this kind of content. It is hoped the assets will be shared and used by local industry to help promote the area as a whole.
The supporting eBook gives more detail about each of the filming locations, as well as some additional attractions and has been timed to coincide with the Year of Young People 2018.
Gordon Smith, VisitScotland Regional Director, said: “From Brodick Castle & Country Park to Ayr Racecourse, some of the best locations in the area, both well-known and rare, are highlighted. It was also great to work with South, North and East Ayrshire Councils on this project.”
Councillor Brian McGinley, South Ayrshire Council’s Portfolio Holder for Enterprise, Tourism and Leisure, said: “As the birthplace of both Robert Burns and the Open Golf championship, it’s great to see these attractions showcased alongside arts and culture, castles and heritage, major events and, of course, our stunning coastline and seas.”
To view the video go to https://youtu.be/h7Bw5LbfPAY
To view the eBook go to https://ebooks.visitscotland.com/ayrshire-and-arran/
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